Business Planning

A solid business plan is what you will need to:

  • get financing
  • convince investors that your business is worth investing in
  • communicate the business to shareholders/stakeholders
  • understand the business model – especially the financial statement

Information that you will also want in your business plan:

  • Human Resources – who will you hire? How will you make decisions? What will your internal HR policies be?
  • Marketing – how will your customers find you?  What is your message?  What is your brand?
  • What are your Core Values and Vision for your business?
  • Risk Analysis – How are you going to mitigate your business risk?  Insurance? Internal Risks? External Risks?
  • Metrics for Success – How is your business going to measure success? IE. If your business measures only financial metrics, it may affect employee retention and have a long term impact on the business
  • Benchmarks for success – what are the financial indicators and ratios that will measure the industry standards.

Bankers will never receive a business plan that show a loss and predicts failure when the business is looking for financing or financial support.  In reality, many business plans are optimistic, and others are down-right inaccurate.  Business plans require digging deep, asking the tough questions, and uncovering every potential problem.  The process builds certainty, mitigates risks, and gives everyone involved the opportunity to evaluate the business in an accurate and honest way.

The best business plans are created just for you.  They are not made from a cookie-cutter template, and they work with you to come up with assumptions that you are able to claim responsibility over.  We believe that this is the only way to serve you well is to empower you in your business plan, and enable you to mobilize to achieve success – based on your plan.



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